The golden rule for every business man is this: “Put yourself in your customer’s place. – Orison Swett Marden
If 80% of your revenue comes from approximately 20% of your clients, can you afford not to pay special attention to those Key Clients? Analyze the impact that the businesses from these clients have and you realize that the loss of couple of such valuable accounts will make it impossible for you and your organization to thrive, sometimes even survive. So are you doing enough to maintain, nurture, defend and continuously provide value to those clients? Are you ensuring that they want to keep coming back to you time and again?
Maintaining a key account successfully requires effort from the entire organization, senior management to the junior most employees. The entire organization has to work cohesively to formulate a strategy to enhance the overall experience of key clients and executing it to perfection.
The senior management while developing policies and strategies should structure them in a way that they give special attention to key accounts while ensuring the other non-key accounts do not feel belittled. They need to ensure that these policies are well understood down the line and are implemented effectively by the front line team.
Work Better Training’s workshop will focus on how to maximize business from key clients through an enhanced service experience and by providing solutions to their needs. We have designed this workshop around the fact that longer the customer stays with the organization, more the growth in revenues and reputation. Participants in this workshop will traverse through various activities and use of simple techniques to better the relationship with clients and analyzing different scenario, so that they will be better equipped to manage key clients.
Work Better Training
214, Hari Om Plaza, Next to Omkareshwar Temple, Opp. National Park, Borivali East, Mumbai, 400 066